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Company Spotlight: Jusani

March 18, 2014

Lauren Silvia, former intern and current Marketing Communications Coordinator with Jusani, shares the company’s history:

Jusani Culture first began in 2010, but truly began after being relaunched in May of 2013 with a new website and a new fundraising model. It all started with our founder, Melissa Salinas’, lifelong love of animals and her desire to use her skills to help homeless pets. Having never had a pet growing up, Melissa was quick to get a pet of her own when she could. But, she quickly realized that she knew nothing about being a pet parent and realized this lack of knowledge and experience is one of the reasons why many pets end up in shelters. So, she started Jusani Culture, setting out to help the millions of abandoned, abused, and neglected animals that end up in shelters each year.

The basis for Jusani is our partnership with U.S. handicraft artists and designers to sell their products at We give them a place to sell their products and between $5 and $8 of every purchase is donated to the shelter or rescue organization we are currently working with. Each campaign lasts for two weeks.

In addition to raising money, we also raise awareness, using our social media sites and our blog to share stories about the organizations we are sponsoring, to educate people about the plight of homeless animals, and to share useful information about caring for pets. Visitors to our website can not only learn about each organization we help and see how much money has been raised for the current campaign, they can also help us raise awareness by sharing one of the shelter/rescue’s adoptable pets through their social media sites! As of today, we have raised over $5,600 and shared more than 2,700 adoptable pets since our relaunch in May of 2013!

What’s it like to work with Jusani?

Lauren: The Jusani workplace is definitely unique. While the company is based in New Mexico, where Melissa is from, everyone works remotely. This provides a lot of flexibility but also challenges interns to work independently. We use Socialcast to stay organized and to collaborate on each campaign. This platform allows Melissa to assign us tasks and set deadlines for projects, and we can all talk about our ideas, share any information we have, get feedback from others, and work together to prepare for each campaign.

Everyone at Jusani is bonded by our shared commitment to helping animals. We all have different strengths and talents and we are all passionate about what we do, and that makes us a great team! Because each campaign lasts only two weeks, we are constantly in touch with one another, planning the next campaign or working on the current campaign. Melissa is very accessible and quick to respond to any questions, comments, or concerns. As an intern, she guided me and provided me with many different resources to help me learn, but also trusted my abilities, valued my ideas, and empowered me to take a big role in helping get the word out about Jusani.

Every intern is responsible for helping Jusani grow. It is a big responsibility, but it is also a great experience, for it gives interns the opportunity to learn new skills and tools and use and expand on what they have studied or practiced, knowing that they are making an impact and helping animals. With internships in the fields of graphic design, public relations, social media, and blogging, there are opportunities for everyone who is looking for a chance to grow, learn, contribute, and change the world!

Are there any fun facts about Jusani?

Lauren: The name Jusani was chosen as a coined word for Jus Animalium, which is the idea that the most basic interests of non-human animals should be afforded the same consideration as the similar interests of human beings. This idea is what we strive to grow – to spread our moral responsibility towards respect for life. It is our name. It is our mission.

If you are interested in interning with Jusani, click here, and check out their blog, Twitter, and Facebook.

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